I'd love a custom phone, and this approach worked well for Dell computers for a while. Battery, screen, chasis material, add-on internals (fmtx, anyone?), memory--some of the major factors are already customizable while others are not. There's no harm in choice, IMHO.

I just hunt the high end, so I pretty much want it all. To me, the challenge is getting the best app ecosystems together with the best hardware. My dream is to have any app on any device with any/multiple OS-approach(es) that I want.

Some time ago, I saw a Chinese knock-off N9 clone running seven (7) different OS skins (iOS, Android, WinPho, etc.) Those guys know how to live!

For now, I'd like to see a rogue shop putting iOS internals into a HTC One body with a custom Sailfish interface.