At $99? I'd give it $50 at best.

This thing runs what is essentially a featurephone OS, and has the same awful-res screen the older Ashas have had (and I'm assuming that their response to touch is just as sluggish).

At $99 you can pick up an Alcatel or ZTE phone with dual-SIM (3.5G+2G courtesy of Mediatek), a microSD slot, 800x480 screen, and Android 4.0.x.

Plus, the app selection on Android would hands down beat the Asha.

There is simply no way Nokia's going to attract anyone to this platform.