I think maybe you missed the thread of the conversation I was addressing: If Jolla has the idea to try to steal attention away from Samsung or Google I/O, I sincerely doubt they will succeed. To that end, it might even make them look bad because 1) it's obvious that they're trying to steal attention and 2) if fewer people turn up at their event or even pay attention to their announcement, they will have ruined their opportunity to capture a larger crowd when they HAVE some availability instead of making them choose one over the other event.