well, they expect their hardcore fans to have some faith in them, whereas the day fly customers, who buy a device the 1st day it is available (because the are bored of their previous "toy") don't care about a hw kbd. what Jolla needs (badly) right now... is CA$H yep, sorry to have to point this out, but all the hush about "pre-order" is all about that $€ŁĄ getting in (long) before any device is manufactured sent out that's why.