You're the one who doesn't get it (this isn't my opinion, its the fact :P) Jolla could've easily made a page and made a poll for everyone to vote on their favourite attributes such as: - Favourite screen ratio (16:9 would've won) - Favourite screen size (large would've probably won) - Favourite bezel size (small would've probably won) - Sides of the screen swiping, a la N9 (favoured or not?) - Top of the screen swiping, a la Android (favoured or not?) - Bottom of the screen swiping (favoured or not?) ...then get their designers to make the product. Then have some random/respected Chinese OEM/factory(s) build the hardware (eg/ TCL, Ainol, Meizu etc etc). Basically, they do the hardware to your specifications. You do the software. A bit more costly, but a smoother operation. < could even be a KickStarter campaing, remember the buggy OUYa? > After having some stock (10,000 units?) make a revealing and start pre-ordering. Then begin shipping to happy customers, as best as you can.