Reading through the last few pages of this thread, it is clear that different people are using their smartphones in different ways, so the Jolla phone had better be flexible above all else. This means having the right hardware first of all. But the buying decision is all about what options are available to the particular buyer. This means that powerful competitors must be outperformed in some meaningful way. Staying objective, this is a near-impossible task. I've had the pleasure of using my N9, Z10, and my latest HTC One as my daily driver phones, and let me tell you that the competition is absolutely brutal for both niche markets and the broad consumer market. Brutal. Figuring out which consumers would select Jolla phone over the current flagships, to say nothing of the flagships that will be out late this year, is a true puzzle. "Jolla is unlike" is a great catch phrase, but it reminds me of the strategic error Elop made with selecting WinPho. He was so focused on differentiation that he neglected delight. Making something different, that's also worse, is no solution at all. You have to make the most delightful product possible. How can Jolla out-delight the competition with lower hardware and substantially less software? A removable back cover? A snappy UI? We'll have to wait until we see the real Jolla phone to know just how delightful it'll be.