"The company". You guys believe in Dragons and Fairytales? A company is group of people trying to earn money for their work.

I think the price is steep for the quality of the road data, and I don't have the needs for the routing function, so I don't buy it. Simple.
If you need the routing function every day, you will buy it because it has the value for you.

One should be able to buy routing "credits" :-)