WP is a perfect example. They now have smooth and well running OS but still stuck at low percentage. Why? Because there is no real innovation. Everyone after iPhone is iOS copycat. Android got there faster than WP, and got themselves a nice share. WP is trying to leverage the whole integration with their other business and I think they have a good shot to hit double digits. So what does Jolla have? They don't have ecosystem, they don't have moneys, and they don't have real revolutionary innovation. All they hope is to collect few crumbs. Call me blind, I just don't see it.