It really isn't the biggest player anymore. Popularity wasn't even a low priority, much less in their higher priorities. At this point, Nokia today is the glowing ember on a candle fading away after Microsoft's mole blew out the flame of employees' and customers' interests. "Here," they'll say, "you don't want that! You want this!" and put a lighter in your hand. Sure, it's still light, but it's inconvenient and will eventually burn your hand if you want to use it for too long. Meanwhile, everybody else has already moved on to electric lighting. :P