I did finally get an email back from Jolla in regard to 'Upgrading' they said that they currently weren't targeting the USA, but if got enough people they would consider it.

"Currently USA is indeed not supported under the 100€ pre-order package
However, please note that final availability of the Jolla device will be based on demand from each country at the sole discretion of Jolla Ltd.

In other words, if there is significant demand coming from USA there is a greater chance it will become available there.
Should it become available, it could be purchased direct from Jolla.com.

You can show your support for us by pre-ordering the free package, which will give you a pre-order priority number that lets you be among the first ones to order the Jolla when or if it becomes available in your country."

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