Google solution: tell all your friends and family to log in their Google account so they see only personalized search history and don't receive the general , per IP search history we will send anyway.

My solution: block locally running Google predictive scripts, use the 90's version of this search engine, or better use a Google proxy like Startpage.com , block all other unnecessary Google services in your browser by Noscript, block all possible Google tracking servers on your personal firewall and router firewall.

You don't need Google, Google needs us. Let them pay for what we give them or at least don't hand it to them for free.

Make websites shift their focus to ranking in Duckduckgo or IXQuick