Anybody who thinks Elop's plan was successful is deluding themselves. His "plan" was to show an increase in smartphone and midrange shipments especially in the US as he kept emphasizing and not have a situation where it becomes a race to the bottom. His plan was to get handsets out quicker and have hardware that is not held back by the software, yet it took years for them to shift pureview. He was worried that there will only be one Meego device in 2011 yet they struggled and released one WP device in 2011 anyway. He kept mentioning how their brand is deteriorating and that it's time to take action.

What has happened is in fact the complete opposite what he wanted. He saw handset sales decline everywhere (including the US). He saw continued brand deterioration especially in China, Europe and the US. He still has India and Finland though. All Elop has done is pull the wool over some people's eyes with branding. He groups his range as "Lumia" so as to mask the highend with the lowend because highend really hasn't increased all that much, they really are no better than the N8, N9's of yesteryear, he keeps talking about record increase in Lumia sales but doesn't mention he is only replacing Symbians, S40s in regions he already had a foothold in. While seeing his handset shipments actually decline year after year.

This is the graph of what they expected to happen



this is actually what happened.



Handset sales continued to decline contrary to a stupidly optimistic forecast of an increase for no reason other than by adopting an OS that wasn't really popular to begin with.