Thread: Let's talk Nokia stock. Really.
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switch-hitter is offline switch-hitter
2013-07-19 , 21:26
Posts: 207 | Thanked: 552 times | Joined on Jul 2011
#1568
Originally Posted by Lumiaman View Post
But they saw problems and responded better than BBRY. BBRY waited too long to shed the old and will likely drop out of the race for third ecosystem.
BlackBerry's ASP is over $300 (for the BB10 devices it's over $400). It's time to get your calculator out again.

I'm sure they could sell much greater volumes of BB10 devices if they started churning them out at EUR 157. They may yet decide to do that if their plan of being a high end, high margin manufacturer fails to pay dividends.

BlackBerry own their own ecosystem so at least they have other ways of making money from their customers if they are forced into a higher volume at lower cost scenario.