Coolest campaign in long time(pretty bold too), even if it won't make it's truly awesome and I hope we will see more crowdfunding projects like Ubuntu Edge and FairPhone and so forth.

They are phones by the people, for the people!

This is the kind of device and sales channels that Apple and Google fear, because they can see how many devices are sold and how big the interested is. If a device who is sold in an open way like this get a foot hold in the market they snow ball effect can move mountains because the users can "decide" what features will eb included in the future.