You don't have many non-geek friends asking you to set up their email for them, do you?
I think I'm a geek, but I'm not the target audience. And I certainly can't think of anyone I might know using it. Sure, the social networking providers like facebook, etc., are essentially selling the customers, but "laziness" isn't the term to use for users..
And I certainly can't think of anyone I might know using it.