On a more serious note, the fact that this is only for Finland raises a couple of questions:
- Why do they want to go for a well known market in the second campaign?
- Does this action imply that they bit too much in the first campaign and as a result some people will be disappointed (i.e., will get their money back)? Perhaps there are some countries where you just can't deliver?
- Or is it just quicker to do it in Finland at this stage and that's why they are doing it?
- Why won't they include EU? You can always buy from within the EU, get it shipped [at a higher cost] and be done with it.