Would it be too far fetched that they will release multiple variants? Variants with 1GiB, 2GiB RAM, 16/64GB flash, perhaps even higher spec screen, cpu? The now released specs would then be sold at the €400 mark, but hey, for higher specs I'd be willing to go (much) higher.

Also, I wonder how Canonical could make an ultra-high-end for what, €680, whereas Jolla struggles to design a barely mid-end for €400. If I didn't preorder the Jolla already, that Ubuntu device was a real thing, and Canonical didn't suffer so much of the NIH-syndrome, I'd buy one.

However, I do understand that creating Sailfish isn't exactly cheap (but Canonical seems to manage it too), TOH is something special, and there might be some really special specs not yet revealed.