Specs has become what people use to gauge if they should pay more attention and research more into technology. It's largely useless information to them, but it's a start.

It's much akin to kicking the tires on a car. Sure, you kicked them, now what did that mean? There's air in the tire?

People need to look at deeper things. Optimization, utilization, memory buses - well, the **** you guys are talking about above. But again, that's not what the average consumer will ever take the time to research, learn and master.

That's why marketing hype works well on so many people. It simplifies complex things.

"Oh, the OMAP4 bus architecture... blah blah blah..." makes sense to people here. But to the layman? "It goes faster than the last one..." is all they need to hear.

Jolla needs to speak in terms folks will understand. "It's fast. It's optimized. It's new. It's desirable."

But better stated of course...