Marketing isn't for the nerds that preordered. They already know what they will get for the most part.

Marketing directed to nerds & geeks of this calibre of tech savvy is just a wasted effort. We'll nitpick the data, ignore the fancy words, critique the message and/or visuals and bemoan the fact that there's no hardware keyboard option or the shell isn't a bash shell, etc.

Again... marketing is necessary and should be simplified for folks on the fence. A preorder ain't on the fence.

Bringing anything to market is hard work. And to state any weaknesses before launch will doom your product. And to state that something is coming in the next version - Osborne Effect.

I see a bit problem in that, honestly. Not that I don't want to be addressed, but it's a tactic that has historically shown that it doesn't work. What I think nerds want is transparency. We want to see each and every line of code, each and every piece of hardware and we'll speculate, pontificate and extrapolate whatever we deem necessary to share, discuss and argue with others. I think Jolla is actually doing that... to a degree.

We actually agree more than we disagree. Jolla addressing us with marketing drivel will be a waste. Jolla addressing us outside of a community will dilute their message. I just think a tad bit differently because absolutely nothing us geeks have supported hardware-wise has ever really been a commercial success. Nokia N900? Nokia N9? Nokia N800? Nokia 770? None of those were "9 million sold over a weekend" type of successes. Jolla won't have those numbers, but to do better than say the BlackBerry Z10 (I own one) or a Lumia phone (say the 620) should be their goal. Those are within reach imho.

Oh and to constantly refer back to Apple in any of their offerings will only lead to an increase of Apple's mindshare, not Jolla's. My opinion, btw.