Folks complaining here, you can always cancel the preorder placed. Furthermore, you can return the product in 7 days period.
If only that display could be 720p, no picking there. I can cope with everything else. But if that is the price for getting a good battery performance, I see it ok. On LG Optimus G, there is 50-55% of battery drainage is caused by the screen (4.7" HD IPS), and that is while I keep it at 22-27% of its brightness.
Btw, if we don't support them by buying the device, there will be no Jolla 2.0. And that will be definitely "the end".