Well, we don't know that to be strictly the case, in many instances it appears that they're courting the media more-so than the other way around.
As all good start-ups should do. Except that it's usually far more Finnish outlets compared to other countries/regions.
I appreciate that there should be more of an emphasis on Finnish & Northern EU media at this stage.
As that's the region they're targeting initially. But it shouldn't be at the degree to which the emphasis is.
Maybe, hopefully, they'll slowly tweak it's lopsidedness as the roll-out looks likely to extend beyond the limited countries/regions they've confirmed.