There is a better way to compare google trends:
1. Compare unreleased phones (e.g Lumia 1520 vs the Jolla)
2. Choose computers and electronics so you filter out irrelevant searches
3. Add -la so that it doesn't interfere with searches for "la jolla"

http://www.google.com/trends/explore...ay 12-m&cmpt=q

Not too bad.