iPhone's market share is shrinking, it's the lowest it's been since 2010. The iPhone might have been good in the dim and distant past but nobody wants Apple's Taliban phones in 2013.

Random rebooting, the blue screen of death, defective new 'security' features, a UI that makes its users puke - you just can't afford to release beta products like that in todays super competitive smartphone market.

Apple are not a software company, they just can't compete with the big boys. They need to dump iOS and adopt a failed third party OS from the most toxic partner they can find before it's too late.