Jolla aligns their strategy not to be about selling hardware, but getting Sailfish to other manufacturers. Part of the reason for going that strategy is the unification of phone hardware. Totally agree with that. Imo pure mobile phone manufacturers will see expensive smartphones turning into a general goods (like basic phones) sooner than you might think. It's a another thing does Jolla have anything really special to offer against others. Android will keep ruling, maybe even more dominant than it is now.