I will tell you why. Apple was always a temptation, and I was a lover of everything Nokia, but apple was the first touch screen what N900 didn't do: very easy to use, you can use it for both personal and biz. Even n900 was not considered biz device and lacked many features I needed. IPhone was the first device that had flawless email and entertainment in one. With lumias, nokia and ms copied apple. Naturally I liked Nokia design and bought WP. I love the simplicity, best biz tools, and I only use handful of apps, so big and small tiles are great as I can immediately find what I want. I currently use both. Prefer Lumia call quality to iPhone but that could be because of ATT for iPhone. I still prefer social integration of Maemo, but you can't have it all.