Lets take BB for example, they have faithful followers, came out with N9 like UI, allowed use of android apps, yet they clearly failed. Reason for failure: lack of apps, not enough good differentiation from established players. Jollla is following the same path, their faithful are tiny compared to BB, they want to allow use of android apps. It seems to me they are headed in the same direction of BB. If you want android apps, buy android, if you want touch screen experience, plenty out there. Jolla specs are no Ferrari specs, hence you can't put them in exceptional sports car category. Now, UBuntu phone tried that, but we know how it ended.