IMO the new CEO (and Marc actually Marc wasn't that bad) don't seem like marketing persons. Particularly the one interview with Pienimäki was uninspiring, and it felt weird for me that he didn't advertise the customisability of the Jolla phone at all. Ambiance + a slew of different backcovers didn't even get a mention in the interview, not to mention the OtherHalf connectivity possibilities. It was just multitasking and "it's different, so people will buy it". IMO customisability is good if not one of the best selling points and shouldn't go unmentioned like that.

It seems it was the video Dave mentioned here: