That ship has sailed. Abandoned. Burnt out. Seriously just look at the innovative PlayBook and Z10, Blackberry's bankrupt now. Look at Palm. Look at HP. Look at Dell. Look at Motorola. Everyone's a loser in this game except for: Apple, best profits Samsung, best market share LG, can keep upfloat. SONY is slowly moving away from the mobile and entertainment segment. HTC is making losses. Motorolas made constant losses. Nokia's been screwed for a while. The wildcard here is Lenovo, which is actually quite successful. The industries never been the same after the iPhone 3GS, we've had the same thing for over 3 years now and many oems have tried in that time.