i was jokingly suggesting that lumiaman is only a character in an advertisement campaign by microsoft.

the idea behind this {very plausible} conspiracy theory is that corporations understand the power of social media, so they hire actors to have consistent and believable personalities that act and think like the company wants. it can be a fulltime job; one actor may play 30 characters on the internet and do nothing but make tweets and complain on the forums.

i cant really think of a better explanation for lumiamans undirected but extremely potent hatred.