Slarti, thank you for the idea.
Unfortunately, I have no experience with sh and have difficulty getting it to work.
I substituted General, Beep and Silent for your /path strings without the <<>> like this:

#!/bin/sh


profile=$1
if [ $profile = "general" ]
then echo -n "General"
else if [ $profile = "meeting" ]
then echo -n "Beep"
else if [ $profile = "silent" ]
then echo -n "Silent"
fi;fi;fi

It doesn't work with Billboard. So, I tried with opening terminal in my folder /home/user/Billboard and tried to run:
sh Profile.sh general
I get errors like this:
: not found: line 2:
: not found: line 3:
sh: missing ]
sh: missing ]
sh: missing ]

Where do I go from here?
Thanks