I have personally mixed feelings about this invitation. 100 € Invitation to stay in a queue? In the evening? For three hours? Outside? IN FINLAND? Of course I will be doing it because I WANT THE PHONE , but somehow it feels a bit like "ne kusee mun silmaan"*, as they say, if you pardon my French.
EDIT : ALSO, and more importantly, no information is given if the phones will be Operator-locked. Remember, the event is hailed by DNA (who is a telco in Finland)
*DISCLAIMER : The exact meaning of the frase might be overstated as the writer is not Finnish.