Returning from TMO exile to post that this echoes exactly how I feel. Jolla: why on earth did you let me get a €40 pre-order option if you had no firm plans to make the device available to me? I bought my N900 from a slightly shady business in an industrial estate the next town over, and I imported my N9 from Singapore, which is on the other side of the planet. I was so excited at finally having my primary device not be a grey-market import with no support or warranty. Now I ask Jolla why I heard nothing from them (not even a form email) 24 hours after launch, and they just reply "sorry there is no news for non-EU markets". That's just awful PR and lousy communication. I'm still going to get a Jolla because I am excited about the technology and the pedigree and because I'm a determined and tech-obsessed individual, but it has left a bad taste in my mouth. At least Jolla could suggest that I order via the EU, but all they could offer me was a shrug. At least Jolla could send me an auto-mail to say "We're sorry, but due to regulatory/pipline/whatever issues, we can't sell the device directly to you at this time, but we're working to figure something out." but I had to chase them down to make them even tell me that that they had nothing to tell me. ...and so we come full circle back to what Gerbick said: Edit: just noticed my own TMO signature. Hah. A New Hope indeed, but only if you live in the right place.