You are reading to much from the interview.

What he said is that there is already an aftermarket software movement in China (and other regions as well, see 4pda.ru, xda-developers.com) and Jolla will not discourage people of this movement from putting Sailfish OS on their devices.
"We just have to get Sailfish to those websites – and to make sure that Sailfish will run on different kind of Android devices." - this is what Mer Project is for.