I think it is just a "not promising anything" way to tell they don't have actual contracts or discussions at the moment, not that they won't try to deliver it to North America. Otherwise, if the decision was that clear and definitive (and, if something was actually decided and ready to announce in the press), then I guess JollaHQ replies to individual questions on availability to North America would be less fuzzy than they are for all other non-EU countries.