Hi, the order number does not tell you that you are 720 in the queue. The order number is auto generated by the webshop. We send out the shipments in batches and we do consider the priority order. You will receive a notification when your device is shipped! we apologize for any confusion that our messages has caused! Sincerely, Jolla Customer Care Ystävällisin terveisin, Jolla Asiakastuki Join the Movement @ jolla.com Like @ facebook.com/jollaofficial Follow @ JollaHQ