Good point - I'd say that if they do that, they'll monetise on a fraction of their innovations, while not trashing them altogether, as you can always buy a current or future Jolla phone. Diversity is not always bad, so long as you convince your investors that you have a plan for everything and that you have some margin to take a hit on bad ideas.

Profit from harware would be lincensing, of course, which is probably less than hardware+software.