While I understand the expectation of being first to receive the phone due to preorder it doesn't help anyone to delay sales in DNA stores just to fulfill our egos. For most of us there will be zero real life impact because of that, nobody we know will come rub his new Jolla in our faces. Instead we should all hope that they sell as many phones as possible during the holiday season and thus get more apps and updates. Novelty from being the first will wear off soon. An extra app because of an extra sale to a potential developer however will have lasting impact.