I do believe Jolla is processing (at least on some capacity) shipments over the weekend, but shipping companies may not receive them until the week.

Many of the doubting reactions could be curbed by actually providing information. Say, very brief status updates on how many Jollas were readied for shipping today and how many are left to go. That kind of stuff. Two minutes on Twitter. Silence or vague PR just breeds more doubt, because there is an info void to be filled.

In addition to improving communications, I think it will be really crucial for Jolla to get the pre-orders to everyone by Christmas to return a little bit of the trust lost now. But improving communications would be the easy place to start.