Sorry, but I have never said that or thought that way

There is always room for improving communication. Even in this Jolla case. My point is that it is not easy, but it doesn't mean that people shouldn't try to improve it. And I hope that Jolla will do post-mortem after they have delivered all the preorder and try to learn from the experience, so the next time they will do it better. Currently they have their hands full of work to get everything done before Christmas/Year's end.

Of course Jolla could/should have done more but it is life, everything doesn't go as planned and hoped. (I also should remember that more often ) Especially on large scale logistics, projects or services.

And I can agree you that more communication could have helped and probably could have paid back in long run. But in short run it also could have diverted resources from more "important" things. They probably should have planned the communication better in advance so that it would not have required resources now when all the resources are needed on handling preorders.

And when you are doing the work like Jolla is now doing and things start go wrong, you will get blind. You want to believe to the last possible moment before things start collapsing that you can fix things and everything will get fine. Also you don't necessary comprehend that you know what is happening but people not there don't know and so you should start telling people what is happening. It is only human.

In unrelated case there was on interview at Finnish news broadcast: "Miten vaikeaa se voi olla?" (How hard it can be?) It was understatement of the year then and it still is