Mobiili magazine has managed an interview: http://mobiili.fi/2013/12/18/jolla-p...-myyntiintulo/ According to it the main delay was a order system related one.

I don't like the way Jolla's interviewee doesn't seem to take any responsibility for the woes, instead tries to make it sound like it is only about the impossibility of making everyone happy. I hope it is just the way the interview was cut, not his real intent.

Also clearly from the comments day one customers who got invites but didn't go to the first sale event, may have been delayed extra in those web shop invites. I've heard this story now a couple of times. It does sound really unfair to be in that situation of not getting to the event but then being delayed by weeks.

Many people only wanted the pre-order order to be respected, that is a very simple and reasonable request. Even the event was one thing, but then the whole pre-order order was missed. That's not a "you can't please everyone" scenario, that is just common sense. I can't see any really good reason why they couldn't have respected the pre-order order. Jolla could help us understand.

I think it is a mistake for Jolla to think of this in the "you can't please everyone" attitude. That's arrogance that was also Nokia's downfall in many ways.

I hope at least behind the scenes Jolla takes a good hard look at what the actual expectations of the majority of people are, and how in the end they weren't that unreasonable, and respond better next time.