And what do you think it would have helped if Apple had apologized a bit earlier? It would not have fixed their mapping software and it would not have ceased people to laugh at it. Jolla already admitted they had problems, they already apologized for it and even pointed out where the problem was, although not going into details. Apart from communicating these thing a bit late, there was nothing they could have done. Even if they had opened up their whole logistics chain down to every tiny detail, it would not have made any difference if it didn't contribute to effort of getting those devices out. Frustration would have been as great as it is today, only that we would have more details to rip apart for amusement - in addition of that chit chat time being wasted from actually handling deliveries.