When the delays started rearing their heads, that was the moment when better communications would have - in my opinion - helped immensely.
I meant being open early on and giving people information to help them choose. Jolla's CEO just made it sound like delivering the phones to DNA was much easier for them, why didn't they tell us of that beforehand? Give people information that helps them make more informed choices.
I argue it would NOT have taken any more time off from doing those delivers. Handing out information would be done by different people than are actually fulfilling the deliveries.
In fact, I actually think giving out more timely information, more openly would have meant Jolla had to answer less tweets, less care emails etc. and would have actually saved Jolla time. Pre-emptive, timely communications can help a lot.
Without information it is very hard to know they are doing anything at all. Silence makes things faith based. You know, many people thought Jolla was going to deliver before the DNA sales while they already knew on the background they would no way make it. This means we can't trust the silence. (In this particular case, my feeling is that we can, though, expect most to get their Jollas shipping by Christmas - so at least that part to me seems optimistic.)
I disagree. Read this thread. There are dozens and dozens of pages of people sharing info about order tracking progress that they had to build up themselves, because Jolla chose not to share anything about the process. A lot of that effort could have been alleviated with more openness.