Thread: Waiting room for non-EU pre-orders
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gerbick
2013-12-26 , 12:50
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#56
The legal issues are implicit. But will it be worth it to Jolla? One doesn't simply launch a phone in the US without FCC approval, the different GSM frequencies than the rest of the world and without advertising or some generated buzz - ZTE's eBay release of the FirefoxOS phone is a possible counter-example though - you're just also selling an item on Amazon or your website and people in the know would be your only clientele.

And folks in the NA market just don't know Jolla. Not yet.

In the end, after the legal hurdles, the different hardware, the weird carrier situation and the even weirder population that's spoon fed from either Engadget, Gizmodo or QVC - is it worth it?

I say thee, nay. All my opinion. But the North American market is just an unenlightened one from my marketing experience. And the enlightened is just too small of a group. The challenge lays there.

(43)

Originally Posted by shmerl View Post
NA market isn't small. At least it won't be any smaller than some markets in Europe. Size doesn't scare Jolla I think. It's the legal landscape that worries them. Entering US means preparing to fight patent trolls, privateers, racketeers like M$, Apple and the rest. It might be doable, but it's also risky. I hope this won't prevent Jolla from doing it though, and it won't take them years to start.