Thread: Waiting room for non-EU pre-orders
View Single Post
gerbick
2013-12-26 , 20:12
Guest | Posts: n/a | Thanked: 0 times | Joined on
#61
Originally Posted by shmerl View Post
Legal issues aside, and let's say they pass the FCC approval, what do they lose by offering the device for the NA market? They lose nothing, and they gain users. Buzz and etc. isn't their focus now even in Europe. Jolla's marketing is pretty minimal everywhere. I.e. they already are selling only for "those who know". They still have enough demand for their level of production now, so entering US won't make it any worse (IMHO people in Europe don't know Jolla any more than in US - i.e. those who know - know already, others have no clue). But legal problems are the real roadblock.
They really lose nothing. But what do they gain would be the better question.

Concentrating on the NA market would mean support for a different chipset and consumer (costs), development of a device outside of their home territory and distribution in that territory (costs) and handling of RMA's and returns in that territory (costs).

There are other costs, advertising, marketing, placement, et al - some are necessary, some may not be - and the costs therein of personnel, training, offices, communication, shipment, stocking, development, returns, replacement, so forth... and that's all before the legal research, licensing, protection against aforesaid legal problems, grey areas and patent trolls... it all adds up to "is it worth it?" real quick.

I'm of the impression that until either the market changes in NA or if they've already devised a plan (which might be the case and we're discussing a moot point) - I'd just say my opinion.

You have some great points. Let's see how it plays out. In the selfish, self-applying agenda that I might carry, I hope that I am wrong.

(43)
 

The Following 2 Users Say Thank You to For This Useful Post: