My concern here is that if they don't sell enough of the first phone there will not be a second phone (I'm not sure we know they are making a second phone; it seems more like we anticipate that they would do so). SO the question is, given the masses are unlikely to buy in any great number, is there a big enough technogeek (for want of a better description) market to keep Jolla going. As I say, I hope so - and presumably Jolla think there is.