I've read some Finnish articles about Jolla lately.

CEO Tomi Pienimäki said the global phone market is huge, so Jolla doesn't have to be for everyone. They are targeting a market segment, however it can't be just a "nerd thing", a right balance is needed.
(Mobiili.fi 19/Dec/2013)

Can we expect a new phone from Jolla in 2014? Tomi Pienimäki replied: "Clearly devices have a limited lifespan. I guess you could say it's probable. We do have plans for that."
(Mobiili.fi 19/Dec/2013)

I also liked this quote from co-founder Sami Pienimäki:
"Thanks to Nokia, a great amount of mobile sector know-how was born here, be it engineering, industrial design, marketing, sales or product development. This must be treasured. It's a responsibility for us all."
(Talouselämä 29/Jul/2013)