Let them focus on that first. Openness is important, but for now our best hope is that Jolla provides support for the community to implement all these wonderful things. That's the best of both worlds: real people will actually want to use Sailfish, and the ultra-geeks can also use Sailfish on whatever hardware to do whatever grey-hat hacking things you want to do. If Jolla can't appeal to the consumer, then they will sink without a trace and we'll be back to... what, exactly? Exactly.