Impressive, the guys really made their fortune by this...
They've raised just under 700 000 dollars, with pre-order by almost 30 000 people.

Quick calculation by the exact numbers shows that they are selling the gizmo with 24 dollars a piece. You can order them at around 10 cents a piece in batches of 10000 from any respectable chinese subcontractor, which means when you substract the packing and handling costs, they still made dough to last lifetime with modest living.

Not bad, eh