I personally think they should have 'grades' of TOH's to cater for differing sizes of phones. So if they want to make a phone with a 5.5" screen, or a 3.5" one, they don't need to abandon standards, just make a new one for that size. This is of course, assuming they are going to stick with touch-slates, a candybar T9 or qwerty phone demands a thicker profile and that would throw of the possibility of TOH's for those devices.

But, before any of this comes to fruition, Jolla needs to make more ambitious other halfs, interest will wane if they can't expand beyond colours and themes. This is meant to be their unique selling point, one would hope that they would do exciting things for it and not to sit on their laurels and 'hope' the community will do it for them. Very strange business practise IMO.