Personally I think it's much smarter to stick to 1. most of the time, if/where possible. 3. is what I've noticed Jolla does way too much of, & it hurts them longer-term... Just be brutally honest, people need to hear the "God's honest truth", not what you think they'd like to hear. Now that's truly "unlike", but in reality I don't expect it to happen very often... That combined with more restrained comms (official/unofficial) is prolly the best approach from here onwards. I think too much comms (or a bit too much of the wrong kind of comms) has been Jolla's undoing in many ways. Less of the feel good marketing fluff* & platitude answers, more brutal honesty + heavy disclaimers that it's based on info. you have now. *Marc & some of the more publicly visible/interactive leaders are especially cringe-worthy here